JO 15528 Marketing Development Manager
Diagnostic testing products for Food Safety


Are you a savvy marketer with food-industry experience looking for a rewarding career in a growing industry?  This is your opportunity to join a leader in food safety diagnostics.  We manufacture and market a variety of products for detection of foodborne contaminants such as allergens, pathogens, and natural toxins.       

We are growing, and in order to continue to meet the needs of our customers we are looking for a Marketing Development Manager based in our Lansing offices. The right candidate for this position will be a key contributor in our team, responsible for creating demand in the market for our products which ensure food safety. 

The Marketing Development Manager is a critical member of our marketing team, and an exciting career opportunity.  Food is a basic requirement of survival, and this is a position in a field with interesting challenges and opportunities. 

Must be able to travel up to 30% of the time and be able to travel internationally for up to one week ~ four times per year. 

If you feel you have the skills and qualifications for this exciting position, we look forward to hearing from you!  



Salary Range:

Target Salary $100K base + Bonus Program + Fringe Benefits:  401(k), Health Insurance, Disability Insurance, Flex Plan



Responsible for development of strategic marketing plans, tactical marketing materials, and driving sale of current and yet to be developed diagnostic products into specific market segments of the food and agricultural industries.  It is expected that markets for these products will continue to grow and at the same time become more sophisticated. Extensive industry involvement (trade associations, multi-national processors, food marketers, etc.) will be required to determine market needs in order to grow market share. Sales of the Corporation’s diagnostic testing products are expected to grow and contribute significantly of the revenue and earnings for the Food Safety Division. This position is expected to be a major contributor to the development of the category sales and profitability through the achievement of optimum market shares, strategic positioning and expense control. A strategic analysis of customer needs/desires and the regulatory environment will be used in developing strategic plans, tactical marketing plans and sales support activities.


Essential Duties & Responsibilies:

The responsibilities of the position include the creation of marketing plans and campaigns, marketing materials, and developing initiatives to promote sale of diagnostic tests into specific market segments of the food and Ag industry.  You will work in a dynamic environment, and collaborate with your colleagues in Sales, Product Management, and Marketing Communications to innovate, create, launch, market and sell the best food safety diagnostic products in the world!  Connecting market need to product capability is your key to success.

·         Provides detailed direction to sales organization for achievement of marketing objectives in terms of specific actions. Establishes and reviews measurements to determine level of success. Collects, interprets and acts upon detailed analysis of sales vs. objectives by market segment and geographic region.

·         Seeks out market opportunities based on market development, competitive moves and innovative thinking. Identifies opportunities for growth based on new tactics, strategies, applications and benefits. Provides to senor management needs for products, competitive comparisons, packaging, format, etc. that can be allowed the realization of market opportunities and provides continuing liaison.

·         Develop and implement key marketing and communication campaigns (direct mail, e-commerce, web-ex seminars, and advertising) to support/enhance the company’s image with customers and prospects. Organize and develop specific content for external and internal newsletters. Focus on lead generation, awareness and brand building.

·         Work with Sales to develop key account strategies according to a key account template. Develop sales tools including PowerPoint presentations that will assist Sales in closing opportunities. Develop sales training materials and programs for our salespeople.

·         Prepares annual Strategic Plan for identified market segments of responsibility in conjunction with management. This includes the assembling and evaluation of information, ideas and recommendation from sales team, internal management, and external environment.

·         Work with Product Managers on new product ideas based on market and competitive intelligence and VOC. Work with Product Management on professional product launches.

·         Attend and present at monthly business meetings.

·         Maintain and update Marketing portion of employee intranet with relevant marketing information and sales tools. Work with web development team to optimize website and e-commerce initiatives.

·         Perform other duties as agreed on with supervisor.

·         Must be able to travel up to 30% of the time and be able to travel internationally for up to one week – four times a year.


Marketing education and/or marketing experience in the food industry, (B2B experience in a CPG would work).  A scientific background in food science, microbiology, or related discipline will be helpful in this role.  Enthusiasm, love of customers and networking will enable you to develop your marketing campaigns while bringing in relevant market information.    


To perform the job successfully, an individual should demonstrate the following competencies:


Analytical - Synthesizes complex or diverse information; Collects and researches data; Uses intuition and experience to complement data; Designs work flows and procedures.


Design - Generates creative solutions; Translates concepts and information into images; Uses feedback to modify designs; Demonstrates attention to detail; Remains open to others' ideas and tries new things.


Problem Solving - Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully; Develops alternative solutions; Works well in group problem solving situations; Uses reason even when dealing with emotional topics.


Project Management - Develops project plans; Coordinates projects; Communicates changes and progress; Completes projects on time and budget; Manages project team activities.


Technical Skills - Shares expertise with customers and sales department; Responds to requests for service and assistance; Meets commitments.


Oral Communication - Speaks clearly and persuasively in positive or negative situations; Listens and gets clarification; Responds well to questions; Demonstrates group presentation skills; Participates in meetings.


Written Communication - Writes clearly and informatively; Edits work for spelling and grammar; Varies writing style to meet needs; Presents numerical data effectively; Able to read and interpret written information.



Teamwork - Balances team and individual responsibilities; Exhibits objectivity and openness to others' views; Gives and welcomes feedback; Contributes to building a positive team spirit; Puts success of team above own interests.


Business Acumen - Understands business implications of decisions; Displays orientation to profitability; Demonstrates knowledge of market and competition; Aligns work with strategic goals.


Cost Consciousness - Works within approved budget; Develops and implements cost saving measures; Contributes to profits and revenue; Conserves organizational resources.


Organizational Support - Follows policies and procedures; Completes administrative tasks correctly and on time; Supports organization's goals and values; Maintains confidentiality.


Strategic Thinking - Analyzes market and competition; Identifies external threats and opportunities; Adapts strategy to changing conditions.


Judgment - Includes appropriate people in decision-making process; Asks for and offers help when needed.


Planning/Organizing - Prioritizes and plans work activities; Uses time efficiently; Sets goals and objectives; Develops realistic action plans.  Detail oriented and demonstrated ability to manage time efficiently without structured supervision.


Professionalism - Approaches others in a tactful manner; Reacts well under pressure; Accepts responsibility for own actions; Follows through on commitments.


Quality - Demonstrates accuracy and thoroughness; Looks for ways to improve and promote quality; Applies feedback to improve performance; Monitors own work to ensure quality.


Safety and Security - Observes safety and security procedures; Reports potentially unsafe conditions.


Adaptability - Adapts to changes in the work environment; Manages competing demands; Changes approach or method to best fit the situation; Able to deal with frequent change, delays, or unexpected events.


Attendance/Punctuality - Is consistently at work and on time; Ensures work responsibilities are covered when absent; Arrives at meetings and appointments on time.


Dependability - Follows instructions, responds to management direction; Takes responsibility for own actions; Completes tasks on time or notifies appropriate person with an alternate plan.


Innovation - Displays original thinking and creativity; Meets challenges with resourcefulness; Generates suggestions for improving work; Develops innovative approaches and ideas; Presents ideas and information in a manner that gets others' attention.


Bachelor's degree (B.A. /B.S.) in a discipline such as Food Science, Microbiology, Biochemistry or other Life Science field required.                   

Marketing degree, MBA, or equivalent business / marketing experience preferred.

Experience in Specific Food Market Segments:

Relative to the position description; dairy, pet food, milling & grain, and food service industries:

The ideal candidate will have experience in Food Safety related to the processed food industry in areas such as food production, (aseptic) filling, and storage.  Understanding of food industry sanitary practices and regulatory guidelines related to pathogens, allergens and / or natural toxins (molecular or ELISA systems), a definite plus.  Business-to-business marketing or sales experience in a product or market driven organization with product launch and sales support responsibilities preferred.


Language Skills:

Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations.  Ability to write reports, business correspondence, and procedure manuals.  Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.


Reasoning Ability:

Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.


Computer Skills:

To perform this job successfully, an individual should have knowledge of Project Management software, Adobe Acrobat, Microsoft Excel Spreadsheet software, Microsoft Word and PowerPoint Word Processing software; CRM applications, as well as network and browser applications.


Driver’s License:

Must maintain a valid license to drive at all times.


Terri Sherman, Vice President-Industrial Foods, Ingredients & Flavors, Tom Sloan & Associates, tsherman@tsloan.com, 920-261-8890

Please reply to position #15528 when responding to this position.